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Hidden Gem
Company Background:
With millions of people on dating platforms, Hidden Gem was created to help people put their best foot forward with a great profile. The owner, Lydia Kociuba has an extensive questionnaire that helps people learn more about what they are looking for and then takes that information and writes a succinct profile that authentically represents her clients. Due to the discovery and expertly written profiles, Hidden Gem’s clients experience more success in their goal to find that someone special.
With millions of people on dating platforms, Hidden Gem was created to help people put their best foot forward with a great profile. The owner, Lydia Kociuba has an extensive questionnaire that helps people learn more about what they are looking for and then takes that information and writes a succinct profile that authentically represents her clients. Due to the discovery and expertly written profiles, Hidden Gem’s clients experience more success in their goal to find that someone special.
QUICK OVERVIEW
After completing the initial branding phase, it was time to create Hidden Gem a website that would educate her prospects on her offerings as well as drive engagement through her blog and social media, resulting in more conversions to her profile packages.
Working with a developer colleague, I designed Lydia’s site with a focus of featuring Lydia front and center since her product requires trust and relationship selling. Along with strong visuals, well-selected stock photography and a purposeful strategy for communicating content, Lydia and Hidden Gem is not only helping individuals create authentic dating profiles, but they are also raising the standard for online dating.
