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Design proof — case studies
Design achieving goals.
There’s nothing better than showing how design can help a company gain exposure, reach their desired growth and achieve sales goals. Here are just a few of our most successful projects.
Design case study 1
Client Testimonial
“I had the opportunity to work with Rachel for more than nine years and I was always so grateful of the direction, support and marketing wisdom her and her team provided to the company. She directed and created some of our most iconic brands and I still call on her occassionally to help out our current design team. Her professionalism and expertise is second to none.”
— Patrick Bott
Owner and CEO, Tressa, Inc.
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challenge
This professional salon shampoo keeps client’s hair color fresh and vivid. Inside the bottle, the product was a hit with stylists but sales had started to slip and the brand just wasn’t capturing new buyers. A major facelift was needed and with plans for potential line extensions, the brand structure needed to serve many different types of products.
creative solution
Capitalizing on how the product could be customized based on the hair color and use frequency, I created the iconic logo which was adapted for each shampoo shade. Creating something that was both simple and adaptable allowed for endless variations while still maintaining brand consistency.
benefits
Because the brand icon was made with expansion in mind, it translated effortlessly into every aspect of branding and marketing. Not only did it communicate the unique color changing feature of the shampoo product but also adapted seamlessly into all extension product lines.
results
The brand line now consists of shampoos, conditioners, root color sprays, hair color and support products. It has become the company’s flagship product and is in professional salons all across the U.S and Canada.
Client Facts
Company name/location
Tressa, Inc.
Cincinnati, OH
Company Focus
Manufacturer and distributor of Watercolor Color Enhancement & Maintenance Shampoos along with other professional salon products.
Location
Cincinnati, Ohio
Client Testimonial
“I had the opportunity to work with Rachel for more than nine years and I was always so grateful of the direction, support and marketing wisdom her and her team provided to the company. She directed and created some of our most iconic brands and I still call on her occasionally to help out our current design team. Her professionalism and expertise is second to none.”
— Patrick Bott
Owner and CEO, Tressa, Inc.
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Client Facts
Company name/location
Tressa, Inc.
Cincinnati, OH
Company Focus
Manufacturer and distributor of Watercolor Color Enhancement & Maintenance Shampoos along with other professional salon products.
Location
Cincinnati, Ohio
Design case study 2
Client Facts
Company name/location
Innovate Brand Agency
Las Vegas, NV
Company Focus
High-level profit strategist and brand marketing expert for 6, 7 and 8-figure businesses.
Client Testimonial
“I’ve owned Innovate Brand Agency for 8 years and have worked with and for other agencies since 1996. As a brand strategist and art director who works with celebrities and public facing brands, I am very particular about the type of graphic designers I work with. Rachel joined my agency a few years ago right as I was about to do a major personal rebrand of myself, my company and many product lines. It takes a lot to impress me and Rachel rose to the occasion. Her design abilities are stellar. She is innovative, creative and she is able to take the brand strategies I’ve created and execute them flawlessly. This is why she is now my lead designer and works with me on multiple client projects. My clients love her and her work and my team loves working with her. She is one in a million.”
— Kelly O’neil
Owner, Innovate Media Agency and KellyOneil.com
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Client Facts
Company name/location
Innovate Brand Agency
Las Vegas, NV
Company Focus
High-level profit strategist and brand marketing expert for 6, 7 and 8-figure businesses.
Client Testimonial
“I’ve owned Innovate Brand Agency for 8 years and have worked with and for other agencies since 1996. As a brand strategist and art director who works with celebrities and public facing brands, I am very particular about the type of graphic designers I work with. Rachel joined my agency a few years ago right as I was about to do a major personal rebrand of myself, my company and many product lines. It takes a lot to impress me and Rachel rose to the occasion. Her design abilities are stellar. She is innovative, creative and she is able to take the brand strategies I’ve created and execute them flawlessly. This is why she is now my lead designer and works with me on multiple client projects. My clients love her and her work and my team loves working with her. She is one in a million.”
— Kelly O’neil
Owner, Innovate Media Agency and KellyOneil.com
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challenge
Kelly had an extensive program offering and was set to rebrand and expand her services to better target affluent business owners. Her demographic of 6,7 and 8-figure clients were ready to step into the next level of their businesses with Kelly’s guidance and she was ready to break the mold with an innovative brand concept. As the owner of a brand agency, she consistently needs to be ahead of the curve with her own brand and it has to be flawless in its strategy and execution. With more than 20 individual brands, programs and levels of services, Kelly’s company is complex and the new branding would need to appeal to her affluent clients as well as her budding entrepreneurs while still capturing Kelly’s no-nonsense communication style.
creative solution
Since Kelly’s company IS her expertise, knowledge and kind but tell-it-like-it-is style, her brand needed to be both a reflection of her as well as something that would appeal and attract the affluent business client. Most importantly, we needed to vastly differentiate the brand from the highly saturated “business coaching” market. We chose to use a vast color palette of jewel-toned colors to illustrate a high-end, luxury feeling as well as to aid in the hierarchy of her service levels. We selected a sans-serif font as well as a hand-written font for her logo structure. Her photography is carefully chosen to communicate the concepts of her programs and results rather than the standard business working scene. To continue the hierarchy and not confuse the message with color photography, all of the photographs are muted with the brand’s color palette. This helps the typography and ultimately her product’s message stand out.
benefits
The branding and visual choices we set in place for all of Kelly’s brands have proven flexible, adaptable and are resonating with her target market. Because her top-level program is working with her directly for high-level positioning, strategy and branding, we now work in a collaborative partnership to combine our services for her affluent clients and her growing entrepreneurs.
results
The rebrand has helped catapult Kelly’s status and grow her company to the level she set for herself and her clients. It is a clear reflection of the level Innovate Brand Agency plays at and what her clients can expert of her services. Additionally, she is clearly differentiated from every competitor in the marketplace. Due to Kelly’s unwavering commitment to a more modern way of growing businesses, she has expanded her programs, her staff and continues to add digital programs, live events and a plethora of free online trainings.
Design case study 3
Client Testimonial
“I cannot speak more highly of Rachel’s quality of work and collaborative nature. Upon joining our team, Rachel immediately dove into the intricacies of our brand and asked pertinent questions regarding our vision for our website and product lines. She takes a proactive approach, building on our ideas and delivering projects in a timely manner. Her insights are consistently valuable, and our Company genuinely looks at her as a member of our team. We look forward to working with her for a long time to come!”
— Hirsh Goswamy
Head of Marketing, LIVFRESH Dental by Livionex
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challenge
LIVFRESH has a unique product that requires educating its customers while communicating the brand’s purpose and features. We began our partnership when they were shifting the company’s focus and adding on to their product offerings. They needed a new website, new product packaging for their current SKUs as well as upcoming products and all the marketing and promotional graphics to launch the rebrand.
creative solution
Because the logo was established before coming on board, I took the classic look of the black and silver and added a bright mint green and blue to create a clean, fresh color palette. I also created custom iconography and graphs to help illustrate the technical features and benefits that make their flagship product so unique. Along with beautiful product and environmental photography, we created a lasting brand style across multiple marketing venues that is both educational and one that stands out in an online space.
benefits
The flexibility we created with the expanded color palette, custom iconography and other brand images and textures have allowed us to develop unique packaging while maintaining the brand style and personality.
results
The rebrand has helped capture a younger demographic while maintaining the flagship product’s target demographic. LIVFRESH is launching new products nearly every quarter and is seeing manageable growth they continue to build upon.
Client Facts
Company name/location
LIVFRESH DENTAL
Los Gatos, CA
Company Focus
Creators of LIVFRESH Dental Gel as well as other oral hygien products.
Client Testimonial
“I cannot speak more highly of Rachel’s quality of work and collaborative nature. Upon joining our team, Rachel immediately dove into the intricacies of our brand and asked pertinent questions regarding our vision for our website and product lines. She takes a proactive approach, building on our ideas and delivering projects in a timely manner. Her insights are consistently valuable, and our Company genuinely looks at her as a member of our team. We look forward to working with her for a long time to come!”
— Hirsh Goswamy
Head of Marketing, LIVFRESH Dental by Livionex
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Client Facts
Company name/location
LIVFRESH DENTAL
Los Gatos, CA
Company Focus
Creators of LIVFRESH Dental Gel as well as other oral hygien products.
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