This professional salon shampoo keeps client’s hair color fresh and vivid. Inside the bottle, the product was a hit but sales had started to slip and the brand just wasn’t capturing new buyers. A rebrand was needed.

I began by creating the iconic logo which was adapted for each shampoo shade. With stylist education always in mind, the marketing focused on product features, before and after images and video how-tos. I helped directed the implementation and product launch of the initials 13 SKUs as well as created and designed all packaging, advertising and marketing of the entire product line. The brand line has become the company’s flagship product and is in professional salons all across the U.S and Canada.