This professional salon shampoo keeps client’s hair color fresh and vivid between salon visits. Inside the bottle, the product was a hit with stylists but sales had started to slip and the brand just wasn’t capturing new buyers. A major facelift was needed and with plans for potential line extensions, the brand structure needed to be flexible.

Capitalizing on how the product could be customized based on the hair color and use frequency, I created the iconic logo which was adapted for each shampoo shade. Creating something that was both simple and adaptable allowed for endless variations while still maintaining brand consistency.

The brand line now consists of shampoos, conditioners, root color sprays, hair color and support products. It has become the company’s flagship product and is in professional salons all across the U.S and Canada.