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BRANDING
LIVFRESH
"I cannot speak more highly of Rachel's quality of work and collaborative nature. Upon joining our team, Rachel immediately dove into the intricacies of our brand and asked pertinent questions regarding our vision for our website and product lines. She takes a proactive approach, building on our ideas and delivering projects in a timely manner. Her insights are consistently valuable, and our Company genuinely looks at her as a member of our team. We look forward to working with her for a long time to come!"
Hirsh Goswamy
Head of Marketing,
LIVFRESH Dental by Livionex
LIVFRESH Dental by Livionex
QUICK OVERVIEW
LIVFRESH has a unique product requiring customer education while communicating the brand’s purpose and features. The company was shifting focus and adding more product offerings and needed to rebrand their website, packaging as well as marketing materials to launch the rebrand.
Because the logo was established before coming on board, I took the classic look of the black and silver and created an expanded color palette. I also created custom iconography and graphs to help illustrate technical features and benefits. Along with beautiful photography, we created a lasting brand style across multiple marketing venues that is capturing a younger demographic while maintaining the flagship product’s current demographic.
