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BRANDING
Envie Glas
“We began working with Rachel at the very start of our company. She was instrumental in forming our message, our brand and visual strategy and has continued to develop and design packaging and marketing pieces for us as we navigate through our unique industry. …The education she provides to her clients is one of the things that makes her so valuable and because of this guidance, we understand what it means to have an experienced, seasoned designer at the head of our branding and creative process.”
Pamela Choquette
President & Designer,
President & Designer,
ENVIE GLAS
QUICK OVERVIEW
With a tremendous backstory of family traditions and the old-world ways of creating European glass ornaments, the owners of Envie Glas needed a company name, branding and packaging to launch their exquisite, custom designed pieces.
After extensive research and helping to create their company name, I created a brand that reflected a traditional, European style. Not only did the brand need to exude luxury, but it also needed to communicate Pamela’s passion for the natural world as many of her ornament molds were inspired by natural elements. I created an icon that represented an abstraction of an acorn while also illustrating the idea of a Christmas tree.
Envie Glas launched with a brand, brand assets and an online presence that communicated their product beautifully and gave them everything they needed to begin marketing to their prospective customers.
