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BRANDING
CVH Consulting
“From our first consultation phone call, I knew that Rachel would provide the kind of professional and personal attention I wanted for my business. She dives in with such enthusiasm and expertise and asked all the right questions to get to know me, my business and my goals. If you’re looking for a creative partner so you can step up your visual presence everywhere your company is, she’s the one you need!”
Christie VanHorne,
M.Ed, MPH
M.Ed, MPH
CEO & FOUNDER
QUICK OVERVIEW
Christie had a logo but not a consistent brand. After our first discussion, she realized her current brand wasn’t communicating or relaying the correct message to her potential clients.
I worked to create a unique logo that implies growth and development, two ideas essential to her company. Because her demographic was mostly female and in the medical industry, I created a custom pattern and chose a blue and deep magenta for a bold yet approachable style.
The initial brand was positively received, and Christie came back to me for a second logo for a new business venture.
