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BRANDING
ClinEssentials
“It has been a true pleasure working with Rachel at RS Creative and Design for the past year and a half. She has truly transformed our company's image with an eye catching brand and our team could not be happier. Rachel has many skills and has helped us with website design and development, our social media platforms, marketing materials, trade shows/conferences, and has a great network of other professionals she can reach out to if experts are needed in marketing or other areas. Rachel always provides high quality ideas and works well with the team. She has great communication and is timely in her responses and has great organizational skills. We continue to enjoy working with Rachel and look forward to continuing to grow our company with RS Creative and Design.”
Tiffany Ashton
SERVICE MANAGER, CLINESSENTIALS
QUICK OVERVIEW
ClinEssentials had a logo but not much else. They needed brand development, a website, and marketing materials to launch and promote the new company and its products.
I partnered with ClinEssentials to quickly assess the future growth plans so that we could create a plan to develop and design the appropriate materials. Because their focus was the clinical industry, it was important the style be clean and crisp while still remaining approachable. I used a script font and bright color palette to appeal to the largely female demographic while keeping structure and order using blocks of colors and banners to relay consistent messages.
The brand was adapted and extended over just about every marketing venue and is continuing to successfully expose the company and its products to the clinical research industry.
